Completed Researches

Abstract.pdf

CONSUMPTION PATTERN AND MARKETING PRACTICES OF SELECTED FRUITS IN LA UNION

Victoria M. De Padua, Venelyn L. Bersamirab

 Agribusiness Management Department, Don Mariano Marcos Marcos Memorial State University , Philippines

E-mail address: victoria_depadua@yahoo.com

b Agribusiness Management Department, Don Mariano Marcos Marcos Memorial State University , Philippines

E-mail address:venelynbersamira@yahoo.com

ABSTRACT

With the economic, ethical, and environmental consequence of human consumption patterns, understanding its dynamics is essential to set suitable development direction for industries and environment-related policies. Focused on fruits, the study was designed to determine the consumption and marketing practices and factors affecting consumption and analyze the demand and supply situation. The data, drawn from 150 consumers and 150 sellers who were randomly selected using the stratified proportionate random sampling, were statistically analyzed using central tendencies, correlation, and regression analysis. Results revealed that consumers preferred fruits which are fresh, classified according to size, color or variety and without chemical treatment even at a high price.  Among the major fruits produced in La Union, which included banana, mango, watermelon, and guapple, banana was considered the most preferred by consumers and guapple the least referred while mango was perceived as the most nutritious. The 7.69 kg average per capita consumption of these fruits in La Union was higher than the 6.90kg of national level.  The factors that had significant influence on consumption included the socio-economic characteristics of consumers such as age, income, and education and the condition of products such as taste and price. Based on market supply and demand analysis, there is market shortage of these fruits by 2015 onwards except in mango. This suggests that domestic production be intensified especially the adoption of organic farming; grading and standardization practices according to size, variety, color, and freshness of products; the development of other value-added product forms for the industrial market especially for the mango; design an intensified export program to address the domestic market surplus of mango and such needs to include Good Agricultural Practices (GAP) and Good Manufacturing Practices (GAP); and the provision of support systems in the form of trainings, marketing, and financial assistance.

 

Keywords: agribusiness, consumption pattern, fruits,marketing practices, Philippines

ABSTRACT.pdf

CONSUMPTION PATTERN AND MARKETING PRACTICES OF SELECTED VEGETABLES AND ROOT CROPS IN LA UNION

Victoria M. De Padua,, Venelyn L. Bersamirab

 Agribusiness Management Department, Don Mariano Marcos Marcos Memorial State University , Philippines

E-mail address: victoria_depadua@yahoo.com

b Agribusiness Management Department, Don Mariano Marcos Marcos Memorial State University , Philippines

E-mail address:venelynbersamira@yahoo.com

ABSTRACT

 

With the economic, ethical and environmental consequential effects of consumption pattern, understanding its dynamics is essential to set suitable development direction of industries and environmental related  policies. Focused on vegetables and root crops, the study was designed to determine the consumption and marketing practices and factors affecting consumption, and analyze the demand and supply situation. Measures of central tendencies, correlation and regression analysis were used in analyzing the data. The primary data were drawn using stratified purposive random sampling from consumers and sellers in top vegetable producers   and commercial municipalities of La Union province.

     Results revealed that vegetables were considered as important foods next to rice in the diet. The eggplant, bitter gourd and squash as most consumed, while  bitter gourd, malunggay and tomato perceived as most nutritious vegetables. The sweet potato was the most preferred and perceived most nutritious among root crops. The consumers preferred fresh, classified despite higher price and willing to pay higher price for products without pesticides. The per capita consumption for vegetables consumption in Region I was higher than the national level but lower in root crops. The PCC on eggplant, bitter gourd, okra, tomato and squash in Region I were higher than the national level by 27%, 54%, 94% and 8%, respectively. Among the provinces in Region I, Ilocos Norte and Pangasinan had the highest and lowest PCC, respectively. About 21% of vegetable production was consumed by farmers, 8% by food establishments and 4% by direct consumers.  About 4% of root crop production was consumed by farmers, 92% by processors and 4% by direct consumers. Majority of the sellers sourced vegetables and root crops from the farmers in La Union, delivered in the market, classified, purchased and sold on per kilo basis.  Lack of knowledge on post harvest practices and insufficient capital were considered as the foremost serious problems of  sellers.  Age is a significant factor in the consumption of  hyacinth bean and sweet potato. The freshness, price, non usage of chemicals and nutritional value of products had significant influence in the consumption of vegetables and root crops. There is a huge market shortage by 2015 onwards for these agricultural commodities.

            Based from these findings, it is recommended that the promotion of organic farming for vegetables and root crops be intensified, the grading and standardization practices according to size, variety, color and freshness be adopted, the development of other value-added product forms for the utilization of the industrial market be developed, the support systems in the form of trainings, marketing and financial assistance,  be provided.

ABSTRACT.pdf

CONGRUENCY IN THE PERCEPTION OF TEACHERS AND LEARNERS ON STUDENT’S PERFORMANCE

Victoria M. De Padua,, Venelyn L. Bersamirab

 Agribusiness Management Department, Don Mariano Marcos Marcos Memorial State University , Philippines

E-mail address: victoria_depadua@yahoo.com

b Agribusiness Management Department, Don Mariano Marcos Marcos Memorial State University , Philippines

E-mail address:venelynbersamira@yahoo.com

ABSTRACT

The students and teachers participation in the learning process have the crucial roles to play.  Focused on this study, it aimed to identify the competencies expected to be developed by the students, the level of importance and development, extent of teachers-students participation, and problems encountered by students in developing competencies. Data gathered using questionnaire were analyzed using frequency counts, ranking and weighted mean.

The study found out that managerial and intellectual skills were the most important competencies to be developed among students. However, as to level of development, policy formulation and environment conscious were the foremost competencies being developed by students as perceived by the students and faculty, respectively. Additionally, the students perceived that they were more involved in the developing entrepreneurial and planning skills while the teachers focused on developing students’ leadership and entrepreneurial skills. Conversely, teachers perceived that students participated more on the consciousness of environment while for them, they focused on students’ intellectual skills. The students’ encountered problems in the development of competencies which include home related, teachers and school factors. This suggest the strengthening of the development of these competencies through continuous improvement of teaching pedagogies, improvement of  physical facilities, consultation meetings and provision of financial assistance.

Keywords: perception, competencies, participation, learning processes

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